What is ClickFunnels?
You might have heard the name before but have never dug deeper to find out what ClickFunnels actually is. Or maybe you’re starting from scratch.
Regardless of where you’re at, if you’re ready for the answer as to what ClickFunnels is all about and what it does, then you’re not alone. I’m going to help to explain what it is and help you to discover how it can be used to grow your online business, alright, sit back and relax, you have come to the right page.
Table of Contents
- ClickFunnels Review
- What’s a Sales Funnel
- What Makes ClickFunnels Sales Funnels Different?
- ClickFunnels Features
- What can you do with ClickFunnels?
- ClickFunnels Top Features
- ClickFunnels Integrations
- ClickFunnels Pricing
- ClickFunnels Pros
- ClickFunnels Cons
- ClickFunnels Support and Community
- Clickfunnels 2.0
To put it simply, ClickFunnels is an all-in-one solution that can assist anyone to market and sell their products online. It’s a tool designed for people that have an entrepreneurial mind but lack the web development and design skills which are required to build an online business.
Without having to rely on tech-savvy people to build your sales funnel for you, ClickFunnels makes it very easy to build profitable sales funnel pages yourself.
At its core, ClickFunnels is an online tool for building high-converting websites and sales funnels.
ClickFunnels is a marketing software that allows you to create conversion-optimised pages to use in your sales funnels. ClickFunnels was developed and co-founded by Russell Brunson, Internet marketer, best selling author of Traffic Secrets and Expert Secrets Russel is also the founder of DotCom Secrets.
Oftentimes entrepreneurs and businesses alike use ClickFunnels to promote and market their services and products online. Others use the product to massively accelerate their lead generation campaigns for their businesses.
One of the main reasons why ClickFunnels has become so popular in this online marketing boom is that it offers an all-in-one marketing solution with its suite of tools. Traditionally online sales funnel software requires you to manage your individual:
- Web Hosting
- Content Management System (WordPress, Drupal, Joomla)
- Page Builders
- Marketing Analytics
- Emailing Software (Mailchimp, Aweber, etc)
- Contact Form Software
This is not the case with ClickFunnels, ClickFunnels simplified this process by allowing the user to manage all of the above in its own unified dashboard.
Russel Brunson the popular digital marketer and entrepreneur co-founded ClickFunnels back in 2014. Russel self-funded the company in its early days before attracting quite a number of investors.
What’s a Sales Funnel and Why do you need one?
Consumers have never been as savvy and sophisticated as they are today, they will do their research and choose a brand that they can trust before making any purchase online. Similar to selling in person you need to build rapport with your prospects, let your leads know why they should choose your products by illustrating the value of them before convincing them to buy your product. That mostly requires someone to be charismatic, resourceful and persistent.
An online sales funnel requires web development and coding skills, landing page design, advertising, A/B testing and much time and effort.
That’s where ClickFunnels steps into the fray, when you use a solution such as ClickFunnels, you don’t need to be an online marketing wizard, creating your first digital sales funnel is an easy four-step process:
- To begin with you select a pre-designed sales funnel template which closely aligns with the product you are trying to sell.
- Second: Choose the design which best suits your needs.
- Third: Make all of your desired modifications to make it right for you and then, hit publish
- Fourth: Drive Traffic
What makes Sales Funnels on ClickFunnels different from the traditional online sales funnels?
Your traditional online Sales Funnels will take your sites visitors and customers through a number of different pages and posts and require them to take various actions before finally landing on that most important checkout page. This process can be confusing and it reduces the chances of a successful conversion.
In stark contrast to this, you can create simple sales funnels on ClickFunnels that have a single page, a single offer, and just one chance to take action.
One of the really great things that Clickfunnels offers is industry specific, curated funnel templates, which from prior testing have been proven to be effective for just about any kind of business. If you simply want to sell a service or product, carry out marketing B2B or B2C, become one of the most profitable realtors in town or just capture some leads for your email list, ClickFunnels can help.
How Does ClickFunnels Work?
ClickFunnels is a sales funnel creator which has been designed to help businesses automate and scale their sales process from A to Z. It offers the user the power to keep each stage of the customer purchasing journey under tight control.
Using ClickFunnels, you can build standard websites, opt-in pages, landing pages, membership websites, webinars, and so many more. On top of this ClickFunnels allows users to build sales funnels with a large number of pre-made, industry tailored customisable template designs.
The first step when using ClickFunnels is to create a landing page for the product or service that you are offering. This landing page might be an opt-in form to capture the email addresses of your prospective customers along with various other important first step data collection information.
Once you have designed and created a landing page that you are happy with, you will also need a sales page to sell your product or service. A good tip here is to carry out an in-depth analysis of your target audience and understand their pain points to make it easier to position your product or service as a solution.
There are heaps of proven methods to create an effective sales page, so do ensure to research these beforehand. If you just want to get on with the selling aspect and don’t want to take on this burden, do seek the help of a professional copywriter to create a compelling copy for your product or service.
Having a great sales copy is fundamental to increasing your conversion rate. If your prospective customers decide to buy your product, they will be brought to an order sign-up form.
At the order sign-up phase you have the opportunity to offer an upsell to your buyer. This can net you an even bigger return.
As soon as the purchase has been made, you can then go about delivering your product or service to your new customer, safe in the knowledge that your funnel has done its intended job.
And all of this happens on a single platform. This is one of the main benefits and unique selling points of using ClickFunnels. See ClickFunnels vs Leadpages
- A/B Split Testing
- Connect to Multiple Domains
- Drag and Drop Page Builder (a.k.a Etison Editor)
- Sales Analytics
- A variety of funnel types (Optin, sales, membership, webinar, hangout, etc.)
- Templates for different sales pages (Order, upsell, Downsell, etc.)
- Optin Forms
- Order Forms
- One Click Upsell / Downsell for products
- Email Builder
- Email List Builder
- List management
- Performance analytics
- Autoresponder series
- Triggered emails
- Advanced segmentation.
Create Sales Funnels
Create Landing Pages or your Entire Website
- The key ClickFunnels features are:
- Drag-and-drop page builder(WYSIWYG)
- One-Click upsells & downsells
- Optin forms
- Order forms
- Membership area pages
- A/B testing feature
- Connect multiple domains
- Follow-up funnels
- Email list-builder tool
- Email messenger
- Mobile text notifications
- Backpack: integrated affiliate management system
- Affiliate sales dashboard
- Sticky cookie feature
- Sales analytics
- Pre-built funnel templates
- Share funnels feature
- Payment gateways integration
Your landing pages are hosted on ClickFunnels.
Get Your very own Custom Domain.
ClickFunnels Integrates with WordPress
Do you use WordPress? ClickFunnels has developed a WordPress plugin that gives you the power to show your funnel pages on your blog with no development skills required.
Share your funnels with others.
Nurture Your Leads with the Built-in Email Autoresponder.
ClickFunnels has its own integrated email autoresponder which is called Follow-up Funnels.
Using this autoresponder, you’ll be able to send an unlimited amount of automated emails to an unlimited number of users.
The Follow-up Funnels feature however is only available for the ClickFunnels Platinum plan users.
Using this plan, you won’t need to spend your money on other email marketing software because you’ll have everything integrated inside ClickFunnels.
If you are using the ClickFunnels standard plan then you have the option to choose an auto-responder integration such as Aweber or ActiveCampaign. Find out more about ClickFunnels email autoresponder integrations
Segmentation of your Email List.
You can group your email subscribers based on demographic information, behavior, or where exactly they are in the sales funnel. This allows you to fine tune and send more targeted emails, which will in turn increase conversion rates.
Perform Split (A/B) Testing.
See Key Performance Metrics.
Track conversions, discover your top affiliate, and discover the health of your email campaigns, just to name a few.
- Add different types of affiliates
- Add two-tier commission programs
- Add affiliate pages
- Create a commission plan
- Customise the commission plan
- Allowing the creation of an affiliate program to your own funnels so people can refer others
- Create and manage your own commission plans
- Create various different kinds of affiliates
- Create and manager your own affiliate center, offering tools and functionality to help your affiliates promote your business
- In-built affiliate analytics to discover who your most valuable affiliates are.
Watch this official ClickFunnels video to see Backpack in action
Here’s just a taster of the third-party applications that work with ClickFunnels. Please bear in mind that ClickFunnels is constantly updating this list:
- Constant Contact
- Mad Mimi
- Market Hero
- WebinarJam Studio
Here is a List of Payment Gateway Integrations Supported by ClickFunnels
- Deal Guardian
- JV Zoo
- Warrior Plus
- ClickFunnels – Smart Funnel Builder
- Etison Editor – Simple Web Page Creation
- Actionetics – Follow-Up Funnels
- Backpack – Easy Affiliate System
- ClickFunnels Member Community
The starting package gives you the ability to create up to 20 funnels which should be tested to see if that will suffice for your business. If 20 funnels is not quite enough for you and you’re looking to scale and need the ability to build an unlimited number of funnels, then you should opt for the ClickFunnels Platinum plan for ($297/month). With that, you can build an unlimited number of funnels and pages, handle an unlimited number of visitors, and manage an unlimited number of custom domains. Read the Full ClickFunnels Pricing Review.
That said, don’t run before you can walk. The best way to approach the ClickFunnels packages is by starting with the basic package and scaling up afterwards as your business grows. If your business absolutely skyrockets and you find you need to build more than 20 funnels, 100 pages, or 3 custom domains, you can upgrade to the Platinum package in the knowledge that your investment is already paying itself off. Unlike other tools on the market, If you sign up and decide that ClickFunnels is not for you, then you can simply cancel any time without any penalties or fees, which means that there’s no major risk in trying out this highly acclaimed tool. See more below…
Share Funnels - Yes
Funnels x 20
Pages x 100
Sub Users x 1
Payment Gateways x 3
Domains x 3
Follow Up Funnels - N/A
Chat support - Yes
Weekly peer review hackathons - N/A
FunnelFlix - Yes
Share Funnels - Yes
Funnels x 100
Pages x Unlimited
Sub Users x 3
Payment Gateways x 9
Domains x 9
Follow Up Funnels - Unlimited
Chat Support - Priority support
Weekly peer review hackathons - Yes
FunnelFlix - Yes+ hours of additional training & courses
ClickFunnels Two Comma Club
Share Funnels - Yes
Funnels x Unlimited
Pages x Unlimited
Sub Users x 10
Payment Gateways x 27
Domains x 27
Follow Up Funnels - Unlimited
Priority support + Priority support + VIP phone support
Weekly peer review hackathons - Yes
FunnelFlix - Yes + hours of additional training & courses & so much more
For the Standard plan on ClickFunnels, you’re limited to 20 funnels, 100 pages, 20,000 monthly unique visitors, and 3 custom domains. For about 90% of businesses, this is loads to work with and grow your business. Read the Full ClickFunnels Pricing Review.
With the platinum package, you can have unlimited funnels, unlimited pages, an unlimited numbers of unique visitors, and unlimited custom domains. You also have complete access to Actionetics and Backpack. ClickFunnels Platinum is $297 per month. If your current website has over 20,000+ views per month, or you’d just like to have an all-in-one solution (including an email service provider and an affiliate program), ClickFunnels Platinum is definitely worth it. Looking at those components individually just think of how much you’d be paying for those solutions separately.
Signing up to Clickfunnels is simple. It takes 60 seconds and you’re done.
When you do sign up, you’ll get six pre-built funnels absolutely free. This way, even if you have absolutely no experience whatsoever with building funnels, you can be up and running in just a number of minutes. Simply modify the funnels slightly to suit your business you’re off to beginning to draw in new leads and grow your business.
Pre-built funnels include:
- Lead capture funnels
- Sales page funnels
- Optin Funnels
- Product Launch Funnels
- Event funnels
- Membership funnels
- 14-day free trial – With a free trial, you’re not out of any money if you try it and don’t like it.
- 30 day money back guarantee
- Cancel anytime
- Multi-tier affiliate program
- Attractive templates
- Mobile responsive designs
- Drag and drop page builder
- Built-in email service and auto responder (for ClickFunnels Platinum)
- Weekly Q&A support webinars
- 6 pre-built funnels
- Integrates with major email service providers such as (Aweber, Active Campaign, ConvertKit, MailChimp, and more)
- Integrates with payment providers (PayPal, Stripe, Recurly, and more)
- It comes 13 different payment gateway integrations
- Easily add or subtract pages from the funnel
- Share free funnels within the ClickFunnels community
- It’s a tad bit more expensive than LeadPages (I’d argue that with the features it includes, that it’s well worth the cost for a business)
- There are only two membership levels
- Restricted to 20 funnels (with the ClickFunnels standard plan), for most users though, 20 funnels will be enough.
- Restricted to 20,000 visitors per month (with the ClickFunnels standard plan)
- Restricted to 3 custom domains (with the ClickFunnels standard plan)
- Website Hosting ($100+/month with a good host)
- Landing Page Software ($97/month)
- Email Autoresponder Software ($500+/month)
- Split Testing Software ($197/month)
- Affiliate Tracking Software ($497/month)
- Plus A Bunch More… (that’s not counting costs for designers or web developers)
ClickFunnels Support & Community
ClickFunnels does a wonderful job of supporting its users. After you sign up, you’re not just thrown overboard to the sharks to fend for yourself. You begin your ClickFunnels journey with six pre-built funnels.
And better yet, if you need help, you’ll find heaps of resources within the Help Centre. The topics found in the help centre range from creating and A/B testing funnels to integrating third party tools, like Aweber and Thrivecart.
If you end up getting stuck and can’t find the answer within the knowledge base, simply just click the on-site chat to send a message to the support team. You will normally be contacted back within an hour. (Get notified by email or SMS.) When I have previously used ClickFunnels chat to ask a question, I typically received a reply within 10 minutes. Alternatively you can also reach out to ClickFunnels over their Facebook account.
The support team answers questions 24 hours a day.
ClickFunnels are making constant updates to the software, with absolutely no cost to you and no action required on your part. As more and more templates are made you’ll also have access to a growing number of them in the template marketplace.
ClickFunnels invests a lot of time and effort into making a positive impression on prospective customers.
ClickFunnels 2.0 Revealed in Keynote
At Funnel Hacking Live 2021, the ClickFunnels team announced ClickFunnels 2.0 — which is a brand new, completely re-imagined and re-engineered platform for building successful sales funnels.
ClickFunnels 2.0 will not be a replacement for the ClickFunnels that we know, instead, this version will run in parallel as a separate platform from the pre-existing ClickFunnels 1.0 (this means that both versions 1.0 and 2.0 will be available simultaneously).
ClickFunnels 2.0 will be a much more responsive and flexible platform with far more features than 1.0.
The primary differences between ClickFunnels 1.0 and 2.0 is that version 2.0 is a much more powerful, efficient and versatile version than ClickFunnels 1.0
While ClickFunnels version 1.0 allowed the user to create a set of pages that all merged together into a single sales funnel, ClickFunnels 2.0 allows you to build your entire website ecosystem in a single place.
ClickFunnels 2.0 comes with not only everything that is in version 1.0, but it adds many new features such as:
- Funnel Hub,
- Sales Funnel Flow,
- Sales Funnel Stats,
- Universal Elements,
- Faster Loading Speed,
- Blog Builder,
- Page Templates,
- Customer Center,
- eCommerce site builder,
- Global Products,
- Simultaneous Page Editing,
- MemberShip Sites,
- Course Builder,
- New Page Builder,
- Sophisticated Email Workflows,
- Email Broadcasts,
- and much much more that the previous version did not have.
One of the biggest shortcomings with ClickFunnels 1.0 was that in this version, universal items that are typically used throughout a website such as menus or footers had to be manually created (or copied) for each page separately, this became slightly frustrating from a UX perspective.
In ClickFunnels version 2.0 however, it will be enough to create just a single duplicate item for it to be automatically applied to all pages.
In addition to this, ClickFunnels version 2.0 is a much faster and more performant version not only in comparison to ClickFunnels 1.0 but also while being weighted against many of the other popular alternatives such as Kartra, Groove.cm, Shopify
ClickFunnels 2.0 Features
The new addition of a Funnel Hub is one of the top features available exclusively to ClickFunnels 2.0 users.
What is the Funnel hub?
The Funnel hub operates as the website’s and funnel building HQ, in other words, it acts as the tool’s control panel. You’ll be able to access your website’s backend navigation in the funnel hub and can use it to manage and create content such as pages, blogs, customer centres, store pages, and much more.
Sales Funnel Flow
With ClickFunnels 2.0: It’s now in the realm of possibities to easily visualise each and every step of your sales funnels, this makes it much easier to design and edit them on the fly.
The Funnels Flows feature allows you to build sophisticated funnels with an easy-to-use interface.
One of the neat features of this new tool is that it lets you conditionally update your funnel in real-time as people are going through each stage.
Not only this but it also allows you to A/B test any single stage of the funnel or configures emails triggers based on user behaviour.
Sales Funnel Stats
This was a very sought after feature from users of ClickFunnels 1.0. The ability to use universal elements throughout pages, thankfully this has been implemented in ClickFunnels 2.0 with the addition of universal sections.
How do Universal Elements work?
While editing your pages you can take any particular element or section of your entire site, say the navigation bar, header or footer and apply changes to the entire site or every page that might be using that particular element or section. It works as a real time saver.
With this new feature, you won’t have to waste time rebuilding that same header or footer on a multitude of pages. Now you can just make that element “Universal” and it’ll show up on every page that uses that element.
Faster Loading Times
While ClickFunnels 1.0 had many great features, responsive load times were not one of them, Clickfunnels 2.0 has been re-engineered from the ground up and with this comes much greater efficiency, faster loading times and more versatility.
While I have not tested it against its competitors in terms of performance. Russell Brunson claims that it’s faster than all alternatives in the market, like Shopify, Kajabi, Keap, Kartra, and Groove Pages.
And while we didn’t get to test it against all of the available alternatives, it does perform very well against pretty much everything we tested it against.
This is rather impressive when you consider all the new features that come with version 2.0.
This is another sought after feature from ClickFunnels 1.0.
The ability to create your very own blog within ClickFunnels. This has now been imagined with ClickFunnels 2.0’s Blog Builder feature.
You can now write your own blog and grow your site organically.
The Page templates addition allows you to build individual page templates that are completely separate from your sales funnels.
A potential use case for this, For example, is, if you wanted to build an order page and changed your mind about how it should be used, you can now easily convert it into an opt-in page or vice versa.
eCommerce Site Builder
The global products feature much like the Universal Elements feature allows you to sell the same product in multiple funnels throughout your account.
With this, you can sell a product in your store, as part of an upsell, within your funnel and use a variety of different price points at the various locations.
Simultaneous Page Editing
Similar to what you can achieve with real-time collaboration in Google Docs
ClickFunnels now give you the power to modify your site’s pages at the same time as your colleagues, which is powerful stuff indeed.
In ClickFunnels 2.0 You can now quickly build clean and beautiful membership sites — allowing your members to log-in and access their exclusive tailored content.
Sophisticated Email Workflows
YES. ClickFunnels is absolutely 100% legitimate. While every business has the need to attract new visitors, educate them, sell them products, and follow up whether they buy or not. That’s exactly the service that ClickFunnels provides.
To login to your ClickFunnels portal, go to the ClickFunnels Login Portal
The ClickFunnels affiliate program provides ClickFunnels members and non-members the ability to earn revenue up to 40% in recurring commissions which is massive.
The ClickFunnels affiliate login page can be found at: https://affiliates.clickfunnels.com/affiliate
ClickFunnels Free Version
Who is ClickFunnels For?
ClickFunnels is primarily aimed at:
- Business Owners,
- Course Creators,
- Anyone that needs to collect leads and generate sales
Is ClickFunnels worth it in 2022?
What are the ClickFunnels Alternatives?
ClickFunnels 2.0 pricing has not yet been released. Check back here again soon for some more up to date information.
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