What is ClickFunnels?
You might have heard the name before but have never dug deeper to find out what ClickFunnels actually is. Or maybe you’re starting from scratch.
Regardless of where you’re at, if you’re ready for the answer as to what ClickFunnels is all about and what it does, then you’re not alone. I’m going to help to explain what it is and help you to discover how it can be used to grow your online business, alright, sit back and relax, you have come to the right page.
What is ClickFunnels?
To put it simply, ClickFunnels is an all-in-one solution that can assist anyone to market and sell their products online. It’s a tool designed for people that have an entrepreneurial mind but lack the web development and design skills which are required to build an online business.
Without having to rely on tech-savvy people to build your sales funnel for you, ClickFunnels makes it very easy to build profitable sales funnel pages yourself.
At its core, ClickFunnels is an online tool for building high-converting websites and sales funnels.
ClickFunnels is a marketing software that allows you to create conversion-optimised pages to use in your sales funnels. ClickFunnels was developed and co-founded by Russell Brunson, Internet marketer, best selling author of Traffic Secrets and Expert Secrets Russel is also the founder of DotCom Secrets.
Oftentimes entrepreneurs and businesses alike use ClickFunnels to promote and market their services and products online. Others use the product to massively accelerate their lead generation campaigns for their businesses.
One of the main reasons why ClickFunnels has become so popular in this online marketing boom is that it offers an all-in-one marketing solution with its suite of tools. Traditionally online sales funnel software requires you to manage your individual:
- Web Hosting
- Content Management System (WordPress, Drupal, Joomla)
- Page Builders
- Marketing Analytics
- Emailing Software (Mailchimp, Aweber, etc)
- Contact Form Software
This is not the case with ClickFunnels, ClickFunnels simplified this process by allowing the user to manage all of the above in its own unified dashboard.
Russel Brunson the popular digital marketer and entrepreneur co-founded ClickFunnels back in 2014. Russel self-funded the company in its early days before attracting quite a number of investors.
What’s a Sales Funnel and Why do you need one?
Consumers have never been as savvy and sophisticated as they are today, they will do their research and choose a brand that they can trust before making any purchase online. Similar to selling in person you need to build rapport with your prospects, let your leads know why they should choose your products by illustrating the value of them before convincing them to buy your product. That mostly requires someone to be charismatic, resourceful and persistent.
An online sales funnel requires web development and coding skills, landing page design, advertising, A/B testing and much time and effort.
That’s where ClickFunnels steps into the fray, when you use a solution such as ClickFunnels, you don’t need to be an online marketing wizard, creating your first digital sales funnel is an easy four-step process:
- To begin with you select a pre-designed sales funnel template which closely aligns with the product you are trying to sell.
- Second: Choose the design which best suits your needs.
- Third: Make all of your desired modifications to make it right for you and then, hit publish
- Fourth: Drive Traffic
What makes sales funnels on ClickFunnels different from the traditional online sales funnels?
Your traditional online Sales Funnels will take your sites visitors and customers through a number of different pages and posts and require them to take various actions before finally landing on that most important checkout page. This process can be confusing and it reduces the chances of a successful conversion.
In stark contrast to this, you can create simple sales funnels on ClickFunnels that have a single page, a single offer, and just one chance to take action.
One of the really great things that Clickfunnels offers is industry specific, curated funnel templates, which from prior testing have been proven to be effective for just about any kind of business. If you simply want to sell a service or product, carry out marketing B2B or B2C, become one of the most profitable realtors in town or just capture some leads for your email list, ClickFunnels can help.
How Does ClickFunnels Work?
ClickFunnels is a sales funnel creator which has been designed to help businesses automate and scale their sales process from A to Z. It offers the user the power to keep each stage of the customer purchasing journey under tight control.
Using ClickFunnels, you can build standard websites, opt-in pages, landing pages, membership websites, webinars, and so many more. On top of this ClickFunnels allows users to build sales funnels with a large number of pre-made, industry tailored customisable template designs.
The first step when using ClickFunnels is to create a landing page for the product or service that you are offering. This landing page might be an opt-in form to capture the email addresses of your prospective customers along with various other important first step data collection information.
Once you have designed and created a landing page that you are happy with, you will also need a sales page to sell your product or service. A good tip here is to carry out an in-depth analysis of your target audience and understand their pain points to make it easier to position your product or service as a solution.
There are heaps of proven methods to create an effective sales page, so do ensure to research these beforehand. If you just want to get on with the selling aspect and don’t want to take on this burden, do seek the help of a professional copywriter to create a compelling copy for your product or service.
Having a great sales copy is fundamental to increasing your conversion rate. If your prospective customers decide to buy your product, they will be brought to an order sign-up form.
At the order sign-up phase you have the opportunity to offer an upsell to your buyer. This can net you an even bigger return.
As soon as the purchase has been made, you can then go about delivering your product or service to your new customer, safe in the knowledge that your funnel has done its intended job.
And all of this happens on a single platform. This is one of the main benefits and unique selling points of using ClickFunnels. See ClickFunnels vs Leadpages
While the initial draw of a tool like ClickFunnels becomes obvious as it helps you easily build your very own sales funnels, it also does so much more on top of that most basic functionality ClickFunnels covers a wide variety of additional features to help you optimise your pages and improve other areas of your businesses digital marketing strategy.
- A/B Split Testing
- Connect to Multiple Domains
- Drag and Drop Page Builder (a.k.a Etison Editor)
- Sales Analytics
- A variety of funnel types (Optin, sales, membership, webinar, hangout, etc.)
- Templates for different sales pages (Order, upsell, Downsell, etc.)
- Optin Forms
- Order Forms
- One Click Upsell / Downsell for products
ClickFunnels has a section called Actionetics which helps you to manage your email marketing strategy all from a single location, this includes features such as:
- Email Builder
- Email List Builder
- List management
- Performance analytics
- Autoresponder series
- Triggered emails
- Advanced segmentation.
What can you do with ClickFunnels?
Create Sales Funnels
You start this process off by determining what your goal will be. The first options displayed are for collecting emails for growing your email list, Selling your product, or Inviting visitors to a webinar. When creating a funnel for your goals using ClickFunnels you can select from a library of pre-built funnel templates, or create your own custom funnel from scratch.
If you choose the option for a pre-built funnel template, you can select one of the six funnels that come included in your free 14-day trial, or alternatively, you can select a funnel created by another designer within the ClickFunnels community.
If you would like to design your own custom funnel, you can easily do so from the dashboard.
The next section allows you to design each page manually but only if you want to. You don’t necessarily have to design any of your pages from scratch, due to the fact that there is a massive selection of pre-made pages for you to choose from, alternatively, if you can’t find something that’s right for you, you can take a look at the ClickFunnels marketplace to review and buy a high converting designer template for use as pages within your own funnel. The marketplace features a huge amount of templates to hand-pick from.
If you have decided to design your ClickFunnels page from scratch, use the ClickFunnels’ drag and drop WYSIWYG ( What You See Is What You Get) page editor to create these pages for your funnel.
Create Landing Pages or your Entire Website
You can use the ClickFunnels’ page editor (A.K.A Etison Editor) to easily create your whole website, if you’d like. ClickFunnels lets you create up to 100 pages with the standard plan and an unlimited amount of pages with both the Click Funnels Platinum and Two Comma Club packages. Using ClickFunnels you don’t need to use a separate web host. ClickFunnels will also host your page on their own servers which saves on the cost that it would otherwise take to host your own solution.
ClickFunnels Etison Editor has to be one of the easiest page-building tools available on the market right now. You can simply click an area, add some basic text, drag it around to a different area on the page and create an absolutely beautiful design without writing a single line of code! You can add a countdown clock, buttons, imagery, videos, bullet lists, and much more with a few clicks and then drag those elements wherever you want on the page. It’s a hard task to make a page that isn’t pleasing to the eye with Clickfunnels.
ClickFunnels Top Features
Let’s take a closer look at what you get when you sign up for ClickFunnels.
ClickFunnels has a huge amount of features that can help you build your funnels from the start to the finish. Here are 20 of the top features:
- The key ClickFunnels features are:
- Drag-and-drop page builder(WYSIWYG)
- One-Click upsells & downsells
- Optin forms
- Order forms
- Membership area pages
- A/B testing feature
- Connect multiple domains
- Follow-up funnels
- Email list-builder tool
- Email messenger
- Mobile text notifications
- Backpack: integrated affiliate management system
- Affiliate sales dashboard
- Sticky cookie feature
- Sales analytics
- Pre-built funnel templates
- Share funnels feature
- Payment gateways integration
Your landing pages are hosted on ClickFunnels.
When you use ClickFunnels, you don’t need to buy hosting with another company. Your page is hosted within ClickFunnels.
Get Your very own Custom Domain.
When using ClickFunnels, you have the option to register a new custom domain. (www.YourCustomDomain.com) (for $20 a year) directly within the ClickFunnels admin console, but if you already have a domain you can also port across that existing domain too.
In addition to this but depending on the ClickFunnels plan you’re in – you have the option to link multiple domains to your ClickFunnels account.
This is very useful as it will make it much easier to run an online offer or directly host a webinar right from your website without incurring extra expenditure on themes and premium plugins that you would otherwise have to fork out for.
ClickFunnels Integrates with WordPress
Do you use WordPress? ClickFunnels has developed a WordPress plugin that gives you the power to show your funnel pages on your blog with no development skills required.
Share your funnels with others.
This is definitely one of the most INCREDIBLE features ClickFunnels has to offer.
With ClickFunnels you are able to share the entire funnel that you have created with other users who can copy it and use it in their accounts.
Pretty much everything, including your automation emails, individual tracking codes, and customised CSS, will clone across with shared funnels.
Another genius feature included in the ClickFunnels share funnels integration is that if you share your funnels with other users and they end up signing up to ClickFunnels through the share funnel page then you will also get affiliate commissions for that.
Now that’s a great way to earn additional revenue from your funnels right?
Nurture Your Leads with the Built-in Email Autoresponder.
ClickFunnels has its own integrated email autoresponder which is called Follow-up Funnels.
Using this autoresponder, you’ll be able to send an unlimited amount of automated emails to an unlimited number of users.
The Follow-up Funnels feature however is only available for the ClickFunnels Platinum plan users.
Using this plan, you won’t need to spend your money on other email marketing software because you’ll have everything integrated inside ClickFunnels.
If you are using the ClickFunnels standard plan then you have the option to choose an auto-responder integration such as Aweber or ActiveCampaign. Find out more about ClickFunnels email autoresponder integrations
Segmentation of your Email List.
You can group your email subscribers based on demographic information, behavior, or where exactly they are in the sales funnel. This allows you to fine tune and send more targeted emails, which will in turn increase conversion rates.
Perform Split (A/B) Testing.
This is another great ClickFunnels Feature. ClickFunnels gives you the option to run A/B tests on your pages to see which elements of your pages work and more importantly which pages don’t work. This feature lets you test headlines, content, design, buttons, and so on. But, that’s not all. Inside the ClickFunnels dashboard, you can A/B test your sales funnels and get detailed and game-changing analytics for them.
The A/B testing feature lets you test multiple pages according to different elements to help determine which version of the page performs best.
A Higher conversion rate = higher sales.
This feature will save you from wasting time, money, and more importantly, effort on poorly-performing elements within a page.
When the test has been completed, you’ll get the end results presented to you in an eye-pleasing percentage form. This lets you decide on with page version is best and ultimately push the best page.
See Key Performance Metrics.
Track conversions, discover your top affiliate, and discover the health of your email campaigns, just to name a few.
From the ClickFunnels team: “Backpack Is the easiest way to create your affiliate program And scale Your Business. (Without Scaling Your Workload Or Advertising Dollars!) If you have been curious about how you can generate more revenue for your product or services without spending a great deal of money marketing Backpack can help solve that problem. In the video below, we give you an overview of why you need to backpack affiliate system to help generate more sales”
The ClickFunnels Backpack will let you to:
- Add different types of affiliates
- Add two-tier commission programs
- Add affiliate pages
- Create a commission plan
- Customise the commission plan
Here’s a snippet about how some of the programs work:
You Promoting ClickFunnels
ClickFunnels has a very generous affiliate program. Ads a matter of fact, it is one of the top affiliate programs in the business. ClickFunnels will pay you a massive 40% in recurring affiliate commission for the subscription life of your customer. In contrast to this, Leadpages pays 30% in commission for their affiliate program.
If you are a fan of the ClickFunnels affiliate program, just pass on the information to people you know. You’ll end up getting your own affiliate ID and link to share, and you’ll earn commission from anyone that ends up signing up to ClickFunnels through your link. If that doesn’t sound good enough, you don’t even need to be a ClickFunnels member to be an affiliate.
Promote Your Own Products
You can also promote your own products and build your own affiliate programs. Running your own affiliate program through ClickFunnels allows you to track and manage all of your affiliates.
Using your own affiliate program will help you grow your company much much faster than if you tried to do all of that marketing by yourself. It’s an easier option to spread the message if you can work with others to promote your product.
Using ClickFunnels Backpack you can track all of your affiliates instantly, without having to ask them to install anything on their website. It’s a very painless method to implement and maintain an affiliate campaign. Read the Full ClickFunnels Affiliate Program review.
Backpack is much more than just an affiliate tracking and management tool. You can also use this Backpack to give your interested affiliates anything that they need to successfully promote your products, including ads, promotional materials, email scripts, and much much more. Use your Backpack affiliates to boost the sales for your business.
Backpack is available when you upgrade to ClickFunnels Platinum, This starts at $297 per month. The great news is that you can try and test out Backpack completely free during your 14 day trial. Ready to give it a go?
ClickFunnels Backpack is an additional easy to use affiliate system that allows you to:
Create your very own affiliate program and scale Your Business. (Without Scaling Your Workload Or Advertising budget!) If you have always been curious about how you can generate even more revenue for your services or products without spending a great deal of money marketing them then Backpack can help solve that problem.
Some of the features of Backpack are:
- Allowing the creation of an affiliate program to your own funnels so people can refer others
- Create and manage your own commission plans
- Create various different kinds of affiliates
- Create and manager your own affiliate center, offering tools and functionality to help your affiliates promote your business
- In-built affiliate analytics to discover who your most valuable affiliates are.
You read that correctly, ClickFunnels not only gives you all the tools required to build your own unique funnels, it also makes it very easy for you to create and manage your own affiliate program the way you want to.
Watch this official ClickFunnels video to see Backpack in action
Here’s just a taster of the third-party applications that work with ClickFunnels. Please bear in mind that ClickFunnels is constantly updating this list:
- Constant Contact
- Mad Mimi
- Market Hero
- WebinarJam Studio
Here is a List of Payment Gateway Integrations Supported by ClickFunnels
- Deal Guardian
- JV Zoo
- Warrior Plus
HOW MUCH DOES CLICKFUNNELS COST?
When you sign up to ClickFunnels, you get access to a whole array of features to help you build and market your business online, including:
- ClickFunnels – Smart Funnel Builder
- Etison Editor – Simple Web Page Creation
- Actionetics – Follow-Up Funnels
- Backpack – Easy Affiliate System
- ClickFunnels Member Community
The ClickFunnels pricing model is just about perfect for businesses of any size, even if you’re starting from scratch. ClickFunnels offers a 14-day free trial, which should be tried and tested to evaluate and thereafter the basic package begins at $97/month. The reality then is that you have 6 weeks to design, build and create your funnel and start selling, you then only need to make a mere $97 before you can start earning profit from the investment. See ClickFunnels vs Leadpages
The starting package gives you the ability to create up to 20 funnels which should be tested to see if that will suffice for your business. If 20 funnels is not quite enough for you and you’re looking to scale and need the ability to build an unlimited number of funnels, then you should opt for the ClickFunnels Platinum plan for ($297/month). With that, you can build an unlimited number of funnels and pages, handle an unlimited number of visitors, and manage an unlimited number of custom domains. Read the Full ClickFunnels Pricing Review.
That said, don’t run before you can walk. The best way to approach the ClickFunnels packages is by starting with the basic package and scaling up afterwards as your business grows. If your business absolutely skyrockets and you find you need to build more than 20 funnels, 100 pages, or 3 custom domains, you can upgrade to the Platinum package in the knowledge that your investment is already paying itself off.
Unlike other tools on the market, If you sign up and decide that ClickFunnels is not for you, then you can simply cancel any time without any penalties or fees, which means that there’s no major risk in trying out this highly acclaimed tool. See more below…
Share Funnels - Yes
Funnels x 20
Pages x 100
Sub Users x 1
Payment Gateways x 3
Domains x 3
Follow Up Funnels - N/A
Chat support - Yes
Weekly peer review hackathons - N/A
FunnelFlix - Yes
Share Funnels - Yes
Funnels x 100
Pages x Unlimited
Sub Users x 3
Payment Gateways x 9
Domains x 9
Follow Up Funnels - Unlimited
Chat Support - Priority support
Weekly peer review hackathons - Yes
FunnelFlix - Yes+ hours of additional training & courses
ClickFunnels Two Comma Club
Share Funnels - Yes
Funnels x Unlimited
Pages x Unlimited
Sub Users x 10
Payment Gateways x 27
Domains x 27
Follow Up Funnels - Unlimited
Priority support + Priority support + VIP phone support
Weekly peer review hackathons - Yes
FunnelFlix - Yes + hours of additional training & courses & so much more
For the Standard plan on ClickFunnels, you’re limited to 20 funnels, 100 pages, 20,000 monthly unique visitors, and 3 custom domains. For about 90% of businesses, this is loads to work with and grow your business. Read the Full ClickFunnels Pricing Review.
With the platinum package, you can have unlimited funnels, unlimited pages, an unlimited numbers of unique visitors, and unlimited custom domains. You also have complete access to Actionetics and Backpack. ClickFunnels Platinum is $297 per month. If your current website has over 20,000+ views per month, or you’d just like to have an all-in-one solution (including an email service provider and an affiliate program), ClickFunnels Platinum is definitely worth it. Looking at those components individually just think of how much you’d be paying for those solutions separately.
Signing up to Clickfunnels is simple. It takes 60 seconds and you’re done.
When you do sign up, you’ll get six pre-built funnels absolutely free. This way, even if you have absolutely no experience whatsoever with building funnels, you can be up and running in just a number of minutes. Simply modify the funnels slightly to suit your business you’re off to beginning to draw in new leads and grow your business.
Pre-built funnels include:
- Lead capture funnels
- Sales page funnels
- Optin Funnels
- Product Launch Funnels
- Event funnels
- Membership funnels
Let’s take a look at some of the main reasons why you might choose ClickFunnels
- 14-day free trial – With a free trial, you’re not out of any money if you try it and don’t like it.
- 30 day money back guarantee
- Cancel anytime
- Multi-tier affiliate program
- Attractive templates
- Mobile responsive designs
- Drag and drop page builder
- Built-in email service and auto responder (for ClickFunnels Platinum)
- Weekly Q&A support webinars
- 6 pre-built funnels
- Integrates with major email service providers such as (Aweber, Active Campaign, ConvertKit, MailChimp, and more)
- Integrates with payment providers (PayPal, Stripe, Recurly, and more)
- It comes 13 different payment gateway integrations
- Easily add or subtract pages from the funnel
- Share free funnels within the ClickFunnels community
While ClickFunnels is a Fantastic service, there are a number of things that you should consider before signing up.
- It’s a tad bit more expensive than LeadPages (I’d argue that with the features it includes, that it’s well worth the cost for a business)
- There are only two membership levels
- Restricted to 20 funnels (with the ClickFunnels standard plan), for most users though, 20 funnels will be enough.
- Restricted to 20,000 visitors per month (with the ClickFunnels standard plan)
- Restricted to 3 custom domains (with the ClickFunnels standard plan)
We find that the biggest con against ClickFunnels is likely the price, but you and your business will need to decide if the overall convenience of having an all-in-one solution outweighs the price tag. We think though, that even with these drawbacks, ClickFunnels is a great choice for the majority of users. It’s very easy to use, and will make a huge effort in helping you to convert leads into customers.
To help you to imagine just how you can actually save money when using ClickFunnels, here’s a quick list of some very common software services you’d need that ClickFunnels covers with their all-in-one solution:
- Website Hosting ($100+/month with a good host)
- Landing Page Software ($97/month)
- Email Autoresponder Software ($500+/month)
- Split Testing Software ($197/month)
- Affiliate Tracking Software ($497/month)
- Plus A Bunch More… (that’s not counting costs for designers or web developers)
With this in mind, ClickFunnels is a cost saver for you since you’d be consolidating the majority of your on-going expenses into one place, for a lower price.
ClickFunnels Support & Community
ClickFunnels does a wonderful job of supporting its users. After you sign up, you’re not just thrown overboard to the sharks to fend for yourself. You begin your ClickFunnels journey with six pre-built funnels.
And better yet, if you need help, you’ll find heaps of resources within the Help Centre. The topics found in the help centre range from creating and A/B testing funnels to integrating third party tools, like Aweber and Thrivecart.
If you end up getting stuck and can’t find the answer within the knowledge base, simply just click the on-site chat to send a message to the support team. You will normally be contacted back within an hour. (Get notified by email or SMS.) When I have previously used ClickFunnels chat to ask a question, I typically received a reply within 10 minutes. Alternatively you can also reach out to ClickFunnels over their Facebook account.
The support team answers questions 24 hours a day.
ClickFunnels are making constant updates to the software, with absolutely no cost to you and no action required on your part. As more and more templates are made you’ll also have access to a growing number of them in the template marketplace.
ClickFunnels invests a lot of time and effort into making a positive impression on prospective customers.