What is Kajabi?

Kajabi logo

Kajabi Review: What is Kajabi?

To give you a brief overview, Kajabi is a software-as-a-service platform, it’s an “all-in-one solution” online-based platform designed for hosting, the creation of, marketing of, and selling of digital products. Kajabi’s users can create, market, distribute, and get paid for their custom classes without having to switch to other programs. Kajabi has been described as an “all-in-one solution” because it provides its users with an entire set of features you might need to 

  • Easily create a professional website with Kajabi’s drag-and-drop builder that integrates perfectly with your marketing. 
  • Design and create a full range of premium digital products – from membership sites to online courses to coaching programs and much more…
  • Craft sales funnels to help you market and sell you products
  • Build, grow and manage e-mail campaigns to attract prospective customers to your landing pages and sales funnels
  • Integrated Checkout: Accept online payments from anywhere in the world while selling your digital products at the prices you determine (this includes the ability to charge one-time, fees, split fees into multiple payments, or sell subscriptions)
  • Free Trials: Give all of your prospective students a taste of your content by offering free trials, then roll them over into paying customers.
Kajabi Templates

Kajabi offers its users payment integrations through Stripe and PayPal. Users can also market their newly created courses through Kajabis email marketing tools. The ability to optimise and scale an online course selling a business is also possible through Kajabi’s fully automated email marketing campaigns and funnels. Further to this, Kajabi provides its users with powerful built-in analytics tools to let people track their progress and continue to grow.

When using Kajabi, users can also create their own websites with the easy-to-use drag-and-drop editor that store all of their courses and other important information. Kajabi comes with a library packed with ready-made themes to streamline the websites creation process. Users can even create their custom domain to ensure that their courses can be found easily and efficiently.

The company was co-founded back in 2010 by Kenny Rueter, Kajabi is now known as the World’s First Knowledge Commerce Platform. The company’s mission and goal is to help people realise that they possess knowledge which other people would find valuable and that they can easily sell that knowledge online.

Kajabi interface

While Kajabi does place a large emphasis on its marketing prowess, it also offers plenty of course creation tools to help its users to make classes from scratch. Kajabi has three separate pricing plans, and each one of these comes with a course creation tool that lets users create classes, videos, and other forms of digital educational content.

Kajabi also brings lead generation and product launching tools along with webinar funnels through what they call Blueprints in order to enable your course selling business to be even more efficient and effective. This feature takes out some of the guesswork involved with your marketing campaigns through efficient automation.

It’s a safe bet to say that Kajabi’s suite isn’t lacking in any features, which make their statement as having everything you could need “all in one place” indeed a genuine claim.

Create an online course with Kajabi

One of the first major steps in launching a successful business, is to a have a business model that has been very well researched and that works. Using the Kajabi platform creating an online course has never been easier.

If you already write content for and run a blog, if you have a specific skill, or even if you’re a professional being paid for your expertise, then chances are that you probably already have some really great content or knowledge that could very easily be packaged up and sold online. Let’s take for example, a photographer, in their line of work they might package up and explain their best photo tips or make a course on how to use their equipment and the various settings and configurations required to get that perfect composition. Another great example is of a lawyer creating an insightful and important video series on them talking about the various types of regulatory requirements one needs be aware of when pursuing a new business.

Whatever the case at hand, all it really takes is the creation of something of value and selling that to your audience. For a large part when using Kajabi, the courses created are both a combination of text-based resources and video presentations. Both of these work quite well. How exactly do you structure an online course? Watch the video below to find out more.

Creating a successful online course will be a time-consuming and intensive process but if done right the knowledge transfer and financial gain attained from its creation can be very rewarding indeed.

You will need some fundamental equipment to get yourself started though, some of the items that you will help you a lot on your journey are:

  • A Good Quality Internet Connection
  • A Computer
  • An HD Video Camera
  • Audio Recording equipment
  • Good Quality lighting
  • A Green Screen
  • Professional video editing software
  • A hosting and marketing all in one platform like Kajabi

Kajabi has created a comprehensive mega guide that covers in great detail, everything that you will need to consider and do to make your online course into something. Read Kajabi’s Mega Guide here

So now we know a little bit more about what Kajabi is and what it can do. Let’s take a look at some of the other features of the platform

Kajabi Features

Build your website

Safe and secure

Kajabi is a very secure platform backed by Cloudflare which delivers high performance on your site and protects against DDOS attacks. Feel safe in the knowledge that your website is backed by the strongest security on the market. Think of Kajabi as your own built-in IT team.

Unlimited hosting

Kajabi provides its users with unlimited hosting which means that you can upload all of your course videos, photos, and other files without having to worry about bandwidth limitations or storage space.

Auto scaling

Kajabi is fast! the sites that you create use powerful auto-scaling technology to keep your site extremely fast no matter how many visitors you have.

Website builder

Create a professional website without having to hire a designer with an easy to use drag-and-drop builder,  choose from a library of themes and integrate that site perfectly with your marketing.

Custom domain

Use your own custom domain to further grow your brand online and make your Kajabi site even more discoverable to the masses.


Do you want people to actually discover your course online once it’s been created? Being SEO-friendly out of the box means that your  Kajabi website will be much easier to find by the people who need your services.

Grow your following

Publish quickly to your website

Kajabi’s page builder is so easy to use that you’re always only a few clicks away from getting your landing page live and displayed to the world. No waiting around for a developer. 

Build your email list

Kajabi landing pages make it very easy for you to capture your visitors’ contact information and move them to the next stage of your sales funnel. You can use Kajabi’s segmentation to track your leads lifecycle and follow-up with emails relevant to what stage your leads are at in their journey.

High-converting page templates

Using Kajabi’s themes, you get to select from a library of beautiful, mobile-ready landing page templates for every marketing need, including sales pages, optin pages, webinar pages, upsell pages, and download pages.

Grow your list

Your email list really is the lifeblood of your online business. Kajabi makes it easy for you to customise and embed forms on your website and pages, create marketing campaigns, and turn visitors into subscribers.

Kajabi Email Marketing

Sell your products

Integrated checkout

With an integrated checkout system you can accept payments from anywhere in the world using Stripe and/or PayPal and give instant access to your content behind a paywall.

PayPal is a well-trusted platform that services 200+ countries. Find out if PayPal is available in your country here.

With PayPal, your customers can purchase your Offers with their personal PayPal accounts or by creating a guest PayPal account.

Stripe focuses on providing the technical, fraud prevention, and banking infrastructure required to operate on-line payment systems. Find out if Stripe is available in your country here

With Stripe, your Checkout page will give your customers the ability to purchase your Offers by simply entering their credit card information directly onto your Checkout page

1-click upsells

Kajabi has Seamless 1-click upsell integrations giving your students and customers an opportunity to buy more from you, and you an additional opportunity to earn more.

Whats an upsell?

An Upsell is used as a way to advertise another Offer after the initial Offer has been purchased.

A user will complete a purchase and the Upsell will appear as a separate page after checking out and before the account creation page.

The upsell page will ask your customer to make an additional purchase. Your customer can then choose to purchase the Upsell or ignore the Upsell.

After which, they will be redirected to the account creation page to set up their account details. 

Single price point

Selling your course using a one-time fee and giving lifetime access to all of your students.

Free trials

Give your prospective students a taste of your content by offering free trials, then roll them over into paying customers.


Kajabi gives its users the option to run more impactful promotions by offering one-time coupons. More details can be found on the article: How to create a coupon


Build customer loyalty and create repeat business with weekly, monthly, or annual subscriptions.

Abandoned cart recovery

Improve conversion rate with abandoned cart recovery. Automated emails are triggered to send to give your lead another chance to buy from you.

Payment plan

Break out your course admission into fixed payment plans and give your students more flexibility to access your training.

Who exactly uses Kajabi?

At the time of writing Kajabi is used by over 26,000 course and content creators including big names like Amy Porterfield (online marketing expert), Brendan Burchard (personal development coach), and Billy Gene (social media marketing guru). Kajabi has been accessed by over 34 million students and has generated over $650 million in sales revenue.

Examples of sites that use Kajabi

Emma course on the site teaches Pilates with a strong emphasis on correct form and function for pre and postnatal moms. The website is gorgeous, fast and professional, a testament to how to do branding well.

See it here: https://www.thebromleymethod.com/

This is a beautiful example of what can be done with Kajabi. The VH specialises in educating interior design business owners on how to earn, grow, and expand their businesses through their coaching programs. 

See the site here: https://www.vhdesign.co/


The David M Kessler Fine Art site 

Teaches its students how to make fresh, beautiful, colourful abstract paintings that that will be completely unique to you.

The course covers the Design Fundamentals that students will need to design more harmonious paintings with greater visual impact.

How much Does Kajabi Cost?


$ 119/mo Billed annually
  • 3 Products
  • 3 Pipelines
  • Unlimited Landing Pages
  • Unlimited Marketing Emails
  • 10,000 Contacts
  • 1 Website
  • 1 Admin User
  • Kajabi University
  • 0% Transaction Fee
  • Webinars & Events
  • Ready to Use Templates
  • Assessments (Quizzes & Surveys)
  • 1 Customer Success Activation Call
  • Chat Support
  • Automations


$ 159/mo Billed annually
  • 15 Products
  • 15 Pipelines
  • Unlimited Landing Pages
  • Unlimited Marketing Emails
  • 25,000 Contacts
  • 10,000 Active Members
  • 1 Website
  • 10 Admin Users
  • Kajabi University
  • 0% Transaction Fee
  • Webinars & Events
  • Ready to Use Templates
  • Assessments (Quizzes & Surveys)
  • 1 Customer Success Activation Call
  • 24/7 Chat Support
  • Advanced Automations
  • Ability to Remove Kajabi Branding
  • Affiliate Program


$ 319/mo Billed annually
  • 100 Products
  • 100 Pipelines
  • Unlimited Landing Pages
  • Unlimited Marketing Emails
  • 100,000 Contacts
  • 20,000 Active Members
  • 3 Websites
  • 25 Admin Users
  • Kajabi University
  • 0% Transaction Fee
  • Webinars & Events
  • Ready to Use Templates
  • Assessments (Quizzes & Surveys)
  • 1 Customer Success Activation Call
  • 24/7 Chat Support
  • Advanced Automations
  • Ability to Remove Kajabi Branding
  • Affiliate Program
  • Code Editor

Kajabi has three individual pricing options ranging from $149-$315 per month. Every one of the pricing options can be purchased annually for some cost savings. If you decide to upgrade or downgrade your plan, it doesn’t incur any additional costs and this can be done at any time being whilst being a paid member.

You won’t find any hidden transaction fees when using Kajabi but, when using Stripe as a payment mechanism there is a standard Stripe merchant processing fee which comes in at  2.9% + 30 cents per transaction.

One of the really great things that Kajabi offers its users is a money-back guarantee. This provides you, the user with ample time to test Kajabi and determine if it suits your needs. If for whatever reason you are not completely satisfied with Kajabi within 30-days of your making your first payment, you can cancel your subscription and request a refund.

Share your knowledge


What does Kajabi mean?

What does Kajabi mean? … “Kajabi” is an ancient Aboriginal word that roughly translates into “to take flight.” The company empowers entrepreneurs to take flight

What is Kajabi a Kajabi Pipeline?

A Kajabi Pipeline is similar to a funnel where you can drive traffic to your opt-in page and capture lead information to send these leads follow-up content and ultimately convert them into paying customers. With Kajabi, the Pipelines that you create are designed with pre-built landing pages and email copy.

What is Kajabi used for?

Essentially, Kajabi is an “all-in-one” web-based software platform designed for creating, hosting, marketing, and selling digital products. It’s described as “all-in-one” because it provides the absolute full set of features you need to: Easily create an attractive, professional looking website.

What exactly is Kajabi?

Kajabi is known as a “one-stop shop” software for selling online courses. It’s an all-in-one software program that allows users to start a business by selling their own online classes.

How much does Kajabi cost?

Kajabi has 3 separate billing plans with discounts available for annual billing plans. 

The plans can be broken down as follows:

  • Basic – $119/mo
  • Growth – $159/mo
  • Pro – $319/mo

Each of the available plans has its own different and varying set of features included.

Who is Kajabi for?

Kajabi has been designed to help businesses and course creator teams make and sell  their own digital products online

Is it easy to learn Kajabi?

Reasons for Switching to Kajabi: Kajabi is built for courses, not an add-on to make WordPress do courses. Pros: It’s easy to learn, set up and manage. It has all the features I could think of for my online video training courses and I love the unlimited amount of Landing Pages

Is Kajabi legit?

Yes, Kajabi is a legitimate company. Kajabi was founded in 2010 by Travis Rosser and Kenny Rueter.  Kajabi has 60+ employees serving over 26,000 course creators.

What is a Kajabi Course?

A Kajabi course is a course that has been created and hosted within Kajabi’s platform. Kajabi makes it simple to build an online course business. Not only does Kajabi have a world-class tool used for the creation and sales of digital products, it also has everything you need for an online business. When using Kajabi, you get Digital product creation tools. Website builders and landing page builders.

What is the difference between Kartra and Kajabi?

Kartra has been primarily designed as a marketing platform. However, almost as if it were an ‘afterthought,’ it also offers hosting for digital products. In contrast, Kajabi is, first and foremost, an online course platform that also lets you build websites and market your content. Kajabi also permits you to run a blog on your website.

Can I sell physical products on Kajabi?

Yes, it is possible to sell physical products through Kajabi. That said though, the software is primarily designed to sell courses and digital products.

Who actually uses Kajabi?

At the time of writing Kajabi is used by tens of thousands of individual course creators and accessed by over 33 million students

Is Kajabi Worth the money?

Yes! with the amount of features that you get with this all-in-one-platform and the fact that Kajabi is used by tens of thousands of individual course creators and accessed by over 33 million students

Whats an upsell?

An Upsell is used as a way to advertise another Offer after the initial Offer has been purchased.

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