What is leadpages?
Leadpages is primarily a landing page building tool for marketers used by over 50,000 people. Being a very user-friendly tool anyone can use it to build landing pages from scratch with little or no design experience. Leadpages has a drag-and-drop page builder with templates that make it very easy to create a beautiful and effective landing page.
Since it’s creation in 2012, the Minnesota-based company has come a long way and has managed to translate over $42 million worth of capital into more than 48,000 users. This has seen LeadPages generate more than 40 million leads over the years, and these numbers are still on an upward trend..
To build a landing page all you need to do is select a pre-made template, add some widgets, and customise it according to your needs and your brands requirements.
Leadpages is more than just a landing page solution though. For example, with Leadpages’ Leadboxes, you get the ability to create pop-up opt-in forms that can be placed on any page within your website. You can also acquire leads via email with Leadlinks. The LeadDigits feature allows you to acquire subscribers / contacts via text message.
How Does Leadpages Work?
Similar to ClickFunnels, you really don’t need to know any HTML to create Highly-Converting landing pages.
Leadpages has a very easy to use drag-and-drop page editor. That said, we feel that the biggest benefit of LeadPages is their built-in, pre-built templates. And LeadPages is definitely not shy about the range of available templates, since it currently provides more than 500 different ones.
We are not just talking about a variety of colours and themes here either. LeadPages has also extended its template offerings to fit pretty much all the possible lead generation scenarios that you can think of. In the templates gallery you can find templates for Launch pages, Upsell pages, Thank You pages, Checkout pages, 404 pages, and Webinar pages.
But the templates do not stop just there either. There are additional templates for specialised pages like About Me pages, Facebook landing pages, Contest pages, and Podcasts.
One of the best things about this gallery is the fact that all of the templates available have been professionally designed with beautiful themes. And the best part is… that you get to use some of these templates for free. The remaining templates on the marketplace will cost you anywhere between $6 and $40 in the marketplace. This isn’t all bad news though, if you have after time developed your own templates and would like to sell these assets, you too can do so in the marketplace for some on the side profit!
Getting Started With Leadpages
Now let’s give you a little preview of how easy it is to use Leadpages to see if you are up for the task of creating a landing page, all you need to do is, load up LeadPages and click on “Create New Leadpage“
From there all you need to do is to navigate to the Landing Pages Tab within the templates, you have the option then to choose Drag & Drop or Standard. Now simply pick a template and start editing it!
Each of the templates contains pre-built sections. This makes it really easy to rearrange, modify, add, or delete to your liking. All you really need to do is change the text and a few images on the pre-made pages and you’re pretty much good to go.
All of the content within your new landing page is contained in “widgets.” Each section of content has its own widget. That basically means your:
- Call to action
All of these are held in predetermined areas. To edit any of them, you simply just click on that widget.
If you’re using a Drag & Drop style template, you can simply click on the the widgets tab on the left of your screen, and drag and drop elements onto your page for editing. Including:
- Progress bar
It goes beyond this too! Leadpages gives you absolute control over the look and feel of your page.
Aside from adding widgets, you can edit the actual dimensions and structure of your page too.
Editing Page Layout
Customising page style
The icon that you see with the paintbrush just below the Page Layout is Page Styles. This is where you can edit the following:
- Custom CSS
Now this is very easy going taking into consideration that you just made a totally functional landing page from scratch by just by clicking a few buttons.
Now, it’s time to publish your page.
Publishing your page
Now after you have made all of your edits from the steps above and you feel happy with what you see, it’s time to take the final step and publish your page.
Firstly though, we would strongly advise that you preview the page thoroughly before publishing it to live, you wouldn’t after all want to let a simple thing like a typo ruin and undermine all of your hard work would you?
As mentioned previously one of the great features about Leadpages is the selection of templates that it allows you to choose from right at the beginning. Using one of these pre-built templates will save you heaps of time and effort in creating your own from scratch.
Would you like to have a sneak peek of the types of templates that are available right now?
Leadpages Drag-and-Drop Editor
The Leadpages drag-and-drop editor, offers a lot of flexibility which makes it very user-friendly and easy for a beginner to pick up very quickly. Here’s just a taste of what you can do with the drag-and-drop editor:
- Anything you can do in the standard editor
- Add a widget (such as a progress bar, icon, headline, text, comment, countdown, image, video, space, form, line, HTML element, or calendar)
- Easily Drag and Drop Widgets
- Browse through the icon library and include icon on your page
- Access Google fonts
- Include alt text for images
- Set a cover overlay for a background image
- Create new sections
- Duplicate existing sections
Leadpages Standard Editor
If you’re looking to use a template as your starting point (which most people do) and modify it it considerably, you probably won’t be able to do that with the standard editor. Instead choose the Drag and Drop editor. The standard editor can also make it difficult to match your companies branding with the landing page tools at hand. That is obviously, a significant limitation. Here’s what you can currently do with the Leadpages standard editor:
- Change text font and verbiage
- Change element colours
- Change out image
- Embed video
- Alter the background image
- Include a hyperlink
Webinar Landing Pages
One of the neat types of landing pages that you can use in Leadpages is its webinar landing pages. There are many different templates designed for webinars throughout the gallery for you to choose from. You will see from looking at the gallery that many of these templates also have the countdown timer which has been automatically placed on the top of the landing page that indicates when the webinar goes live.
This feature will subconsciously encourage more people to sign up up to your webinar quickly. Also, if you would like to, you can set a timer which redirects the user to a different page once the webinar starts or at another time. This is a handy feature that prevents people from signing up for the webinar after it goes live.
Even if the landing page that you choose doesn’t have a prebuilt timer, you can easily just go ahead and add one using their drag and drop builder.
Leadpages WordPress Plugin
Leadpages has a plugin for the worlds most popular CMS (Content Management System) WordPress. This plugin makes it very easy to integrate Leadpages into WordPress, with just a few mouse clicks you can have a new landing page ready to go in under a minutes time!
Leadpages Pop-Ups (Leadboxes)
Now, you’ve likely been using the internet for some time now and unbeknownst to you, you’ve also most likely encountered a Leadpages pop-up (Leadbox). They’re ubiquitous.
Leadpages Leadboxes are crisp, professional-looking pop-ups that help you capture more leads at just the right moment in time.
Leadpages gives you the power to create a high-converting Leadbox in just a matter of minutes and comes with automatic settings to pop up at the height of your visitor’s interest.
That’s right it’s pretty clever, as soon as your site’s visitor is engaged in your landing page, you can forcibly and intentionally invade their eyesight with an offer they can’t refuse.
You can set your pop-up to appear:
- When a user clicks a button or link
- On a timer
- As they’re about to exit in a last-ditch effort to keep their attention
- Leadpages lets you design your Leadboxes in a few minutes with a simple drag-n-drop editor.
Leadpages Alert Bars
Leadpages Leadlinks – Sign up in 1 click
Leadpages Leadlinks (email trigger links) is a nifty feature that lets your prospective leads sign up for promotions (for example, a webinar) with 1 easy click.
Let’s say that you are running a webinar called “How to make a passive income from home”
What you would traditionally do is send a broadcast email to your entire email list with a signup button link that transports the reader to a landing page for that specific webinar.
If that prospect wanted to learn more, they’d have to click on that link and enter more personal information to sign up for your webinar.
Well with Leadlinks that’s not a thing anymore…
using Leadlinks, you—or an affiliate working with you—simply insert the link into the email, and when the prospect clicks it, they are instantaneously signed up. With no extra info needed.
All they need to do is click on that link and boom! they are auto-registered.
Leaddigits lets you do something that’s similar to Leadlinks but with SMS text messages. You can let your customers opt-in via their mobile phones and then automatically add them to a specific email list or webinar:
This is probably Leadpages most niche feature – but if it works well with your audience, the functionality itself is pretty neat to have.
Leadpages A/B Testing (Split Testing)
It’s not enough to simply just slap a landing page up and hope for the best. This will quite often not suffice, the best approach is to know what truly works is to test, test, test and Leadpages make it easy to A/B test right from the comfort of your dashboard.
From the dashboard, you get to set the control page, make a copy of your work, and implement your tweaks (for example, changing the layout of the CTA). If you’re feeling extra adventurous, you can direct traffic. No, seriously, Leadpages lets you control by percentage just how much traffic goes to each variation, but this is a bit advanced for some users.
Free Custom Domain (and hosting)
Accept payments with checkout forms
Leadpages also has checkout forms. You can very easily connect your Stripe account to Leadpages and accept payments from your customers directly on your landing pages. There’s no need to invest in or build another check out forms tool.
Leadpages Customer Service - Support and Community
Unlike a lot of companies nowadays, Leadpages actually has real human beings behind those avatars you see and not just some clunky chatbot that’s only programmed to answer the top 10 FAQs (that can be sooo frustrating!)
So there is that element, and they’ve also got a huge library of resources or “knowledge base” of articles available to help solve any issues that you encounter.
From dealing with Leadpages previously I’ve had nothing but good pleasant experiences with their customer service.
- Website platforms like WordPress, Wix, Weebly, SquareSpace, Joomla, and Drupal.
- Webinar tools like EverWebinar/Webinar Jam, and GoToWebinar.
- Social media tools like LinkedIn, Twitter, Google+, and Facebook.
- Scheduling tools like Timetrade, Calendly, and Acuity.
- Payment processing platforms like Paypal and Stripe.
- Digital advertising tools like Google Adwords and Facebook Ads.
- Email marketing tools like SendReach, MailChimp, Madmimi, iContact, GetResponse, Emma, Drip, ConvertKit, Constant Contact, AWeber, and Active Campaign.
- Ecommerce tools like Shopify, Interspire, and 1Shopping Cart.
- CRM platforms like Salesforce and InfusionSoft.
- Automation tools like Ontrapot, Marketo, and Hubspot
- Analytics tools like Google Tag Manager and Google Analytics.
- Site Builder - 1 Site
- Unlimited traffic
- Unlimited lead boxes
- Facebook community access
- WordPress plugins
- 50+ tools for software platforms
- Email support
- Mobile responsive landing pages
- Custom Facebook tabs
- 180+ drag-and-drop templates
- Site Builder - 3 Sites
- Standard Plan Features
- Split A/B testing
- Single Click Signup Links
- Access to use Affiliate Program
- Discount rates for partner companies
- Chat pages
- Site Builder - Up to 50 Sites
- All Pro plan features
- Advanced integrations
- Annual conference discounts
- Free virtual workshops
- 5 free Leadpages sub accounts
- Extra Leaddigits messaging campaigns
- Phone Support
See Leadpages Pricing in much greater detail.
- An easy to use drag and drop builder to help you build very effective landing pages
- It has a free 14-day trial
- Leadpages is cheaper than Clickfunnels
- Using the same tool you can also create popups and alert bars
- Leadpages gives you free hosting. This will help you to quickly create and display your site’s landing pages.
- Traffic analysis and social media monitoring.
- Leadpages template marketplace has a huge variety of ready to go landing and sales pages and pop up boxes.
- Leadpages analytics are a great resource.
- With Leadpages you have the ability to clone a landing page or lead box to modify and use for a different opt-in.
- Leadpages makes it easy to integrate landing pages with different domains.
- Superb customer support
While Leadpages has many pros, it also has a few cons to consider, here they are:
- We find that the builder can be a bit rigid at times, It is an easy to use drag and drop builder that can be highly customised, but also it can sometimes be hard to move the widgets around and place them exactly where you want.
- Making the Leadpages and Leadboxes more customisable would be a great addition.
- Leadpages code editor can add a bit of unnecessary wrapper code bloat into the pages. While it’s not something that you’ll notice as an end-user, it can have an impact on SEO
- No inbuilt image editor.
- Adding custom fonts can be a tedious process
Leadpages Final Thoughts
Now, to wrap up this Leadpages review.
If you want a super-easy way to create gorgeous landing pages across multiple sites, on top of advanced features like Leadboxes, tons of integrations, and A/B testing, Leadpages is the tool for you.
In terms of functionality, we think Leadpages is a great tool with many features. Every blogger and writer should put a lot of effort into building an email list, and Leadpages is the ideal tool for growing that list.
Leadpages is a fully hosted solution with a built-in website builder + landing page builder.
Leadpages is a great cost-effective landing page and conversion tool that has many of the tools needed to generate leads and grow your business. It also offers a 14-day free trial, for you to test and evaluate, give it a go and see if it works for you.
Who should use Leadpages?
If you’re just starting out and are on a budget or your business doesn’t plan on requiring any serious sales funnels, selling membership sites or courses, and you just need a landing page builder for opt-ins, etc. go ahead and choose LeadPages. It’s a fantastic product and you can get started for less. Do bear in mind though that an entry-level account at LeadPages has a few constraints.