What is Unbounce and how does it work?

Unbounce Logo

Unbounce is one of the best landing page builders and conversion optimizers today. But many people are still puzzled as to why it is the go-to platform among bloggers, online entrepreneurs, and marketers. In this article, we will discuss what it is as well as how it functions.

Getting to know Unbounce

What is Unbounce? As mentioned earlier, Unbounce is a landing page builder which means that it has the power to contribute significantly to your sales. To do this, it attracts people to visit your website and read all that it contains. After that, it will convince them to subscribe and buy your products or avail of your services. For you to know how powerful this software is, below are Unbounces outstanding features.

What is Unbounce Good for?

Easy to use landing page creator


One of the key features of Unbounce that shines it the most is its easy-to-use landing page creator. You don’t have to be someone with in-depth technical knowledge and skills to be able to build a landing page using Unbounce. Additionally, for you to use it, it will not require you to know a thing about the coding process. Lastly, you don’t have to spend so much of your precious time just to make this software work. 

Before using it, make sure that you already have a concept in mind that you want to realize. When you do this, you will not consume more than 15 m of your time in creating a landing page. You will just have to drag and drop everything which requires only a little bit of enthusiasm and copywriting skills. You don’t have to acquire a degree in design to make the platform work. It’s extremely easy to navigate, allowing you to have the freedom to do whatever you want to create with total flexibility in the shortest time possible. 

Unlike other landing page builders, Unbounce does not have a lot of restrictions and limitations. It will let you move everything in any corner of the page. For you to arrive at your desired result, all you need is an impressive imagination and good taste. 

Unbounce popups and sticky bars


Unbounce features pop-ups and sticky bars which you can position anywhere on the page. The former can be in the form of time on page or session length, location, cookies, and referral URL while the latter are elements that you can put either on the upper or lower portion of the page. You can take advantage of all of these for free unlike other landing page builders like OptionMonster that require every user to avail themselves of its expensive monthly or yearly subscription plan. 

Unbounce integrations with other popular applications

What is great about this landing page builder is that it allows integration with other popular applications. You can use it together with MailChimp, GetResponse, CampaignMonitor, ConvertKit, ActiveCampaign among others. If you think that you need more applications to use when creating a page, you may also integrate it with Zapier. 

Freedom to choose from 100 ready-made Unbounce Templates

The platform has 100 ready-made templates that you can use anytime. They are all attractive and eye-catching which will result in high conversion. You will also have the capability to edit and customize them to match your needs, tastes, and preferences. Lastly, you have the option to start from scratch if you are creative enough to make your own.

Great Customer Service

This landing page builder can provide you with a great customer experience. You can use your phone to message the team via live chat and email. It will entertain and respond from 1 am to 8 pm PT on weekdays and 9 am to 9 pm PT on weekends. 

Provides a safe and secure experience

You might be afraid of using online platforms despite how accessible they are because you are afraid that your safety will be compromised. But it will not happen when you use this landing page builder because it has a strong security system in place. Rest assured that no malware, virus, and hacker can breach it that might potentially tarnish your reputation.

Unbounce takes pride in having SSL certificates and HTTPS connections which you can rarely see from other landing page builders. Aside from that, it will let you sign in using several pages and applications at the same time. 

How to improve your business with the help of Unbounce?

Have more subscribers

When you have a list of your target market, there is a higher possibility that you can create a money stream in an instant. You may message them your product and explain clearly how they can benefit from buying them. Unbounce will help you add more people to your email list as time passes by. Let’s take Aayush for example, which is affiliated with ebooks.

It uses Unbounce to feature the products it has to sell on several landing pages which may result in higher sales. Additionally, you can create your brand identity when you use this platform because it can convince people to subscribe to your YouTube channel. It means that you can create a landing page featuring some of your best videos allowing you to have more subscribers.

Allows the use of sticky bars and popups for free

It would be a waste of time if we will discuss what popups and sticky bars are. The reason behind this is because you probably know it since you are here reading about Unbounce. It is popular only to people with knowledge about landing and sales page builders. So considering that you are here, we are assuming that you know what they are. You are probably aware of their importance. Unbounce will let you use them anytime as much as you want on every plan no matter how cheap it is.

It has A/B testing out of the box

Unbounce AB testing

Unbounce understands that AB/testing is necessary for CRO. You can’t possibly reach success in the industry without it. The Unbounce AB testing is highly sustainable and effective which is a claim that many people can attest to. Aside from this, the platform thought of improving its services by developing smart traffic. It is an artificial technology designed to automate the conversion optimization rate. It has the power to determine how the readers behave when they reached the landing page. After knowing this, it will upgrade the next iteration to give them the best experience.

Other people might consider smart traffic technology complicated to use. But if you get to know it more, you will realize that the process of using it is straightforward and streamlined. For it to improve the page, it will gather the data of the visitors including the geolocation, demographics, cookies, devices, and so much more. It aims to determine the best landing page that is suitable for a specific target market.

Unbounce Pages are fast and support AMP

One of the best things about this platform is that it contains accelerated mobile pages or AMP. It is one of the projects administered by Google to allow every visitor of the landing page to perform their task in a smooth and fast process. It is one of the best features that you can only enjoy if you avail yourself of the Enterprise and Premium plans. Unbounce is one of the few platforms that will let you experience this feature for a cheap price. 

Contains built-in Analytics

Without analytics, you can’t measure the success of your landing page. So Unbonce decided to feature built-in analytics that will tell you how many people reached your page and among them, how many decided to make a purchase. One of the users of this landing page builder named Aayush was able to attain a 3.33% conversion rate. For many people, it might appear like it is slow progress but it is actually an excellent result. Remember that the average conversion rate for every page is 2.35% so the value of 3.33% is more than a success.

Frequently Asked Questions

Is Unbounce really an effective landing page builder?

A lot of people are hesitant to use this platform because they are not sure if it can function well. A high conversion rate is guaranteed if you can use it the right way. If you can use all its templates strategically, you can reap great results. You have to make sure that the landing page you are about to create can best represent your products and services. You must also be able to incorporate some of the best copywriting techniques if you want to achieve an extremely high conversion rate. Since the platform has a responsive customer service team, you can ask them for support or suggestions. 

Since Unbounce features several templates, you can take advantage of them to provide the best experience for every visitor. It is able to produce some of the most outstanding templates because it was able to examine more than 60 000 pages and 70 000 visitors. As a result, it was able to determine what strategy will work best and what template should further be optimized. 

Does Unbounce Integrate with WordPress?

As mentioned earlier, there are various applications and platforms that you can integrate when using Unbounce and one of them is WordPress. What you need to do is to install the Unbounce plugin and make sure to connect to the WordPress site. You will not counter any problem when installing the plugin because the process is extremely easy and smooth. 

Can you use Unbounce via mobile phone?

Unbounce is highly accessible because you can access it using the device currently available to you. It can be a mobile phone, laptop, computer, or tablet. Whatever device you choose, rest assured that the platform will be completely responsive. You will not experience any inconveniences saving your precious time.

Are there several subscription plans?

The platform offers many subscription plans to address diverse tastes, preferences, and budgets. Whatever you will choose, you may expect that it will have top-notch features and advantages. You don’t have to avail yourself of the most expensive one if you don”t have the budget. You may opt to subscribe to the cheap ones to not increase your financial obligation. It costs $80 per month while the most expensive costs $300 per month. The higher the price, the more sessions that you can record. You can have more than 3000 conversions each month if you avail the most expensive. If you want to get to know more about each plan, you may contact the customer support team.

Does Unbounce have a free trial?

Just like any other website, you can enjoy a 14-day free trial which means that you can use a pro account without paying any amount of money during the first 14 days. If you feel like it is not for you, you may not continue subscribing to the said plan. Moreover, you may enjoy a 20$ discount during your first 3 months of availing of a subscription plan. 

What are the advantages and disadvantages of using Unbounce?

Based on the reviews of more than 15 000 paying Unbounce users, they encounter several advantages and only one disadvantage when they use the platform. One of the benefits of accessing it is having the ability to market your products and services effectively even if you don’t have enough coding skills. It is also easy to use, allowing you to create a landing page in just a couple of seconds. There is also a superb customer experience letting you feel guided throughout the entire process. The best thing is that it is accessible to anyone as long as they have a working device. The downside of using it is that the AB testing feature will consume a huge amount of data.

In Conclusion

After knowing the features of Unbounce as well as how it works, you can now decide if it is right for you. If you believe that it can help you generate more sales, then choose one of its subscription plans now and enjoy a 2% discount. On the other hand, if you are not yet convinced, you may use a free account to explore the platform and learn how to use it. 

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