HubSpot CRM Free vs Paid Review

(This article uses affiliate links, I may earn a small commission for links clicked on this article at no cost to you)

In today’s competitive business landscape, having the right tools is essential for success. HubSpot is a comprehensive marketing, sales, and service platform that can help businesses of all sizes grow better. With its wide range of features and integrations, HubSpot can help businesses attract new leads, nurture them through the sales funnel, and provide excellent customer service.

However, with so many options to choose from, it can be tough to know where to start. Here are a few things to consider when choosing a HubSpot solution:

  • Your business goals: What are your short-term and long-term goals for your business? HubSpot offers a variety of solutions that can help you achieve different goals, so it’s important to choose the right ones for your business.
  • Your budget: HubSpot offers a variety of pricing plans to fit different budgets. You can start with a free plan and then upgrade as your business grows.
  • Your team’s skills and experience: HubSpot’s tools are easy to use, but they can be more complex for businesses with large teams or complex sales processes. If you’re not sure if HubSpot is right for your team, you can contact HubSpot for a consultation.

Is HubSpot Free?

In this article, we are going to be looking at both the free and paid versions of HubSpot CRM is a powerful tool that can help businesses of all sizes manage their customer relationships. It offers a free version that is packed with features, including contact management, email marketing, and reporting. However, the free version also has some limitations, such as a limit on the number of contacts you can store and a lack of advanced features.

If you’re looking for a more comprehensive CRM solution, you may want to consider the paid versions of HubSpot CRM. The paid versions offer a number of additional features, such as unlimited contact storage, advanced reporting, and integration with other HubSpot products.

HubSpot Free Version

We understand that due to budgetary constraints that not everyone can afford to pay for the paid version of HubSpot. While the paid version definitely has a lot more capabilities than the free version, you may be pleasantly surprised to see just how feature rich the free version actually is.

What Does HubSpot Free include?

The free version of HubSpot, known as HubSpot CRM, offers several benefits to businesses and individuals looking to manage their customer relationships more effectively. Here are some of the key benefits of the free version of HubSpot:
  • Contact Management: HubSpot CRM allows you to store an unlimited number of contacts, making it easy to organize and access customer information in one place.
  • Lead Tracking: You can track leads, prospects, and customer interactions, helping you stay organized and ensuring that no potential opportunities slip through the cracks.
  • Email Integration: HubSpot CRM integrates with your email provider (e.g., Gmail or Outlook) to log email conversations automatically with contacts. This feature ensures you have a complete history of communications.
  • Pipeline Management: You can create customized sales pipelines to manage deals and track their progress through different stages of the sales process.
  • Task and Activity Management: HubSpot CRM includes task and activity tracking features, allowing you to set reminders, schedule follow-ups, and stay on top of important activities related to your contacts and deals.
  • Document Sharing: You can attach documents to contact records, making it easy to share proposals, contracts, or other important files with your contacts directly from the CRM.
  • Lead Scoring: HubSpot CRM lets you assign scores to leads based on their engagement and interactions with your content. This helps prioritize and focus on the most promising leads.
  • Reporting and Analytics: While limited compared to the paid versions, HubSpot CRM provides basic reporting and analytics to help you gain insights into your sales activities and performance.
  • Integration: HubSpot CRM offers integration options with various third-party applications and tools, allowing you to connect your CRM with other software you use in your business.
  • Mobile Access: You can access your CRM on the go through the HubSpot mobile app, ensuring you have important customer information at your fingertips.
  • Free Training Resources: HubSpot provides a wealth of free training resources, including webinars, tutorials, and a knowledge base, to help users get the most out of the CRM.
  • Community Support: HubSpot has an active user community where you can seek advice, ask questions, and share insights with other users.
Overall, the free version of HubSpot CRM serves as a valuable tool for individuals and small businesses looking to improve their contact management, sales processes, and customer relationship management without the initial cost of a paid CRM solution. It’s an excellent starting point for those who want to experience the benefits of CRM software and scale up as their needs grow.

What are the limitations of HubSpots free version?

While the free version of HubSpot CRM offers quite a lot of very useful features, it also (understandably) has a bunch of limitations when compared to the paid versions. Here are some of the key limitations of the free version of HubSpot:

  • Limited Users: The free version is limited in terms of the number of users who can access the CRM. This can be restrictive for larger teams or organizations.
  • Limited Email Tracking: While you can track email opens and clicks to some extent, the free version doesn’t provide advanced email tracking features available in the paid versions.
  • Limited Reporting: The free version provides basic reporting and analytics, but it lacks the advanced reporting capabilities, custom dashboards, and more detailed insights available in the paid versions.
  • Limited Automation: The free version has limited marketing automation capabilities compared to HubSpot’s Marketing Hub. You won’t have access to advanced workflow automation and email marketing features.
  • Limited Integrations: While you can integrate HubSpot CRM with other software, the number of available integrations is more extensive in the paid versions, which offer access to a broader ecosystem of apps and tools.
  • Limited Customization: The free version has limited options for customizing fields and properties in the CRM, which may not meet the specific needs of businesses with more complex data requirements.
  • Limited Support: HubSpot’s free version offers community support and access to its knowledge base but lacks access to premium support channels and resources available to paid users.
  • No Multi-Touch Revenue Attribution: Advanced revenue attribution features that help businesses track the impact of various marketing and sales efforts on revenue are not available in the free version.
  • No A/B Testing: You won’t have access to A/B testing for marketing campaigns, which can be important for optimizing your marketing efforts.
  • No Lead Nurturing Sequences: The free version lacks lead nurturing sequences and advanced email marketing features, which are essential for creating automated email campaigns.
  • Limited Storage: While you can store contacts and documents, the free version may have limited storage capacity, which could be insufficient for businesses with large databases or heavy document usage.
  • No Advanced Permissions: The free version lacks advanced user permission settings and team collaboration features, making it less suitable for larger organizations with complex team structures.

Despite these limitations, the free version of HubSpot CRM remains a valuable tool for smaller businesses and individuals looking to get started with customer relationship management.

HubSpot Paid Version

HubSpot offers a range of paid versions and modules, each with its own set of features and benefits. Here are some of the paid plans offered by HubSpot:


  • Starter: The Starter plan is designed for small businesses and startups. It starts at $9 per user per month.
  • Professional: The Professional plan is designed for growing businesses. It starts at $49 per user per month.
  • Enterprise: The Enterprise plan is designed for large businesses. It starts at $399 per user per month. Find out more with our HubSpot pricing plans article. 

HubSpot Premium Features

Here are some of the key benefits you can expect from the paid versions of 

HubSpot, including Marketing Hub, Sales Hub, and Service Hub:    

  • Advanced Marketing Automation: Marketing Hub, a paid module, provides robust marketing automation capabilities. You can create complex workflows, segment your audience, and personalize marketing campaigns to a higher degree, leading to more effective lead nurturing and customer engagement.
  • Advanced Reporting and Analytics: Paid versions offer more in-depth reporting and analytics tools, allowing you to gain deeper insights into your marketing and sales performance. Customizable dashboards and advanced metrics help you make data-driven decisions.
  • Email Marketing: With the paid versions, you have access to advanced email marketing features, including A/B testing, automated drip campaigns, and advanced email analytics. This allows for more effective email campaigns.
  • Content Creation and Optimization: You can take advantage of content creation and optimization tools, such as SEO recommendations, content topic clusters, and content performance tracking, to improve your content marketing efforts.
  • Sales Automation: Sales Hub, a paid module, offers advanced sales automation features like email tracking, sequences, and deeper integration with your CRM. These tools help your sales team streamline their processes and close deals more efficiently.
  • CRM Customization: Paid versions of HubSpot CRM provide greater flexibility for customizing fields, properties, and pipeline stages to align with your specific sales processes and data needs.
  • Lead Scoring: You can create more sophisticated lead scoring models to identify the most qualified leads for your sales team, increasing the efficiency of your lead management.
  • Multi-Touch Revenue Attribution: Advanced revenue attribution features help you understand how different marketing and sales activities contribute to revenue generation, helping you allocate resources more effectively.
  • Integration Ecosystem: HubSpot’s paid versions offer access to a broader range of integrations, allowing you to connect with other tools and platforms you use in your business for a seamless workflow.
  • Custom Workflows: You can build custom workflows tailored to your unique business processes, automating tasks, follow-ups, and notifications to enhance productivity.
  • Customer Service Tools: Service Hub, a paid module, provides advanced customer service and support features, including ticketing, knowledge base creation, customer feedback management, and automation of customer service processes.
  • Premium Support: Paid versions often include access to premium support channels, faster response times, and additional resources like training and onboarding sessions to help you get the most out of HubSpot.
  • Scalability: As your business grows, the paid versions of HubSpot can accommodate your increasing needs and offer more scalability compared to the free version.

These benefits make the paid versions of HubSpot a powerful solution for businesses of all sizes looking to optimize their marketing, sales, and customer service efforts. The specific features and modules you choose will depend on your business objectives and requirements.

Free or Paid HubSpot? Which to Choose?

If you are a startup or non-profit company that is just beginning to grow then perhaps choosing the free version may be the best option to go with. Trial it and see how you go.  

If you feel like you have reached the capacity of what you can achieve with the free version, you can always upgrade and unlock the additional features listed above. 

If you are part of an established organisation, the paid version of HubSpot is probably the best option. Still not sure where to start? Request a Free demo from HubSpot today.

Frequently Asked Questions

Is HubSpot Legit?

Yes, Hubspot is legitimate and is used by over 184,000 companies across the world and is still growing. 

Is HubSpot Good?

As the 184,000 plus companies would likely attest, HubSpot is an absolute beast of a CRM, regardless of whether you are using the free or paid versions, the free version alone is jam-packed with features compared to its competitors on the market. 

Is HubSpot a CRM or CMS?

HubSpot is both! As part of the complete HubSpot CRM comes the HubSpot CMS Hub, which combines website creation with the CRM, allowing you to customise the entire buyers’ journey. 

Is HubSpot Free?

HubSpot has both a free and paid version, both of which have a comprehensive suite of marketing tools, the free version is 100% free. 


You might also like...

Lavish Marketing